I’d consider myself moderately “green.” I do what I can, when I can. I recycle. I choose environmentally friendly products like Method to clean my home (quick disclaimer: I also worked there).

I have a local, organic farm share of fruits and vegetables delivered weekly to my apartment. I write to you from my abysmal excuse for an office where high efficiency light bulbs illuminate my laptop screen. I genuinely thought it was a good idea the first time I heard about using the wattage output from a gym’s workout equipment in order to fuel the gym’s ongoing energy requirements. I use OB tampons. But I’m not perfect. Sure, I drive a Subaru, but it’s the one with the turbo engine that gets 16 city miles to the gallon (but damn, it’s fun to drive). I have large woven baskets à la Parisian house mom but often forget to bring them with me to the food market and end up toting paper bags home. I get confused as to whether I should buy free trade coffee, organic coffee, or just quit caffeine altogether. And I use Method because I still get it for free. In short, I’m no saint of an environmentalist, but the GoingGreen conference was a step in the right direction.

GoingGreen 2007 offered me no shortage of inspiration. Water. Trees. Coal. Wind. Small ideas, large ideas. Transportation. Agriculture. Construction. Short-term band-aid fixes, long-term solutions. Alternative resources. Resource recovery.

Do you have green technology ADD? Inquire within.