Sun Microsystems, Inc. (JAVA), whose stock price has been beaten down in recent years, may have found some answers to turn the tide. The company has recently been concentrating on taking the lead in many eco-friendly initiatives related to IT infrastructure, and has itself shown dramatic reductions in its own energy use.

The company provides network computing infrastructure product and service solutions worldwide, which are used in many industries, including technical/scientific, business, engineering, telecommunications, financial services, manufacturing, retail, government, life sciences, media and entertainment, transportation, energy/utilities and healthcare.

Recent developments include a new state of the art data center, new energy efficient server products and a newly formed organization dedicated to environmental conscientiousness. Such initiatives recently earned Sun a $1 million incentive payment from local utility Silicon Valley Power. Wall Street is starting to take notice of how a green strategy can provide an edge on the competition

The stock traded as high as the mid-60s seven years ago and, considering their new products and plans to offer solutions to help solve the problem of IT energy demands, I love the idea of buying it here under $6.00 per share.

Disclaimer: I do not own the stock as of this post but considering Tech's history of 4th quarter performance, I will take a position once the market settles down from its recent volatility.

Photo:Yuichi.sakuraba, Creative Commons, Flickr