Ever wondered how to get started with your new therapy practice? Perhaps you are right out of school and need to start your business from scratch. Or you have reached a stage in your business where you simply want to grow. Here is a great article outlining the top 7 things a therapist, counselor, or coach should consider with a focus on therapists websites. It explains what a website is really all about, a tool to build a client base.
A therapist website can also be a tool to manage your practice as well. There are very few companies that provide all the tools you need together: therapist website design, practice management software, and therapist marketing. Therapists and counselors all need a Calendar, Online Payment, and HIPAA compliant Intake Forms. There are a lot of EHRs out there and most are cumbersome and overly complicated.
It seems the most important factor when building your client base is being found. Here is a quote from the article:
SEO stands for search engine optimization. If your counseling website is to be used as a marketing tool and a way to attract new clients, it is critical that the site be optimized. Why? Because optimization will help get your site on Page One of search engines when a potential client enters keywords relevant to your business. Let’s say that you are a child psychologist located in Omaha Nebraska. If a potential client in Omaha is seeking a psychologist to help with one of their children and if they enter the search term “child psychologist Omaha Nebraska” then you want your web site to be listed as near to the top of Page One as possible. With one click on the search results (your web site) the potential client will be able to view you home page, experience your branding and projected image, look at articles that you might have written on your blog and make a decision if they wish to call you for an appointment. Without optimization, this opportunity may be totally lost.
Please read the entire therapists websites article.
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